Although none list the country of manufacture, and the oval labels do not include the country of assembly/manufacture, several sources list Japan and that makes sense since they were building guitars, like cars, trying to infiltrate the market. I have also observed Guitar ads, mostly from my collection of Guitar Player magazine going back to the early 70's. The majority of the guitars imported were acoustic, and even though they advertised electrics - probably only 10% were electrics.
Guild came out with the Madeira in the late 60's and early 70's - about the time folk music, campfires and acoustic jam sessions were in vogue. As a matter of fact, my first acoustic guitar was a used Madeira - and that was in '73! Gibson used the Epiphone name (although Epi had some pretty expensive US guitars before Gibson too), Ovation got Applause, Martin had Sigma and Fender had Bullet, Squier, and the Squier Bullet (and until recently discontinued, sold some Guild/Dearmond designs as Squier). Just as the other companies were offering less expensive, usually off-shore made, spin-offs - so did Guild. For more about individual models, click here. I can't say I'm authorized, but I'm intrigued, and would like to know more where there isn't any current knowledge. Since I now own three Madeiras, six DeArmonds and a(nother) Burnside - I'm well on my way to becoming a "by Guild" expert. Features hundreds of photos, with a beautiful 40-page color section.
It includes a thorough history of the company and its guitars, including serial numbers, specifications, original prices, and all the information needed to date Guild guitars. The Guild Guitar Book is the result of years of intensive research and countless photo sessions. Despite this enduring popularity, little was known about the history of Guild.
Guild guitars have been around since the early 1950s, and by the beginning of the '60s, the company had established a solid reputation for its electric and acoustic archtops, which are still widely regarded today.
The Guild Guitar Book is the result of years of intensive research and cou (Book).
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